Ketchum's First Female CEO Talks Diversity in Upper ManagementHere's how this CEO thinks women can break through the glass ceiling and positively impact their businesses.

ByAlex Ragir•Aug 13, 2019

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In this episode ofThe Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum.

Rafferty tells Ragir that since taking over, she's led Ketchum through the process of rebranding as a "communications consultancy." The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization.

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Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder ofStoryhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancerhere). He also hostsThe Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing.