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Marketing

Here's How to Create a Mesmerizing Presentation

Presentations can go one of two ways: be a complete snooze fest or an opportunity to get the audience hooked on your company. Here are a few tips on avoiding the drab in lieu of fab.

By Kumail Hemani

Social Media

6 Key Shifts in Thinking About Social Media

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.

Marketing

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.