Trademarks
What I Learned From Being an Accidental Copycat
Did Melania plagiarize Michelle (and, if so, why her instead of Pat Nixon or Nancy Reagan?) or are we all just recycling and reusing good lines?
McDonald's Wins EU 'MacCoffee' Trademark Dispute
The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
Facebook Beverages Won't Be a Thing in China After Rare Trademark Win
The Beijing Municipal High People's Court said the Zhongshan Pearl River Drinks application to label certain foods and beverages 'face book' was an obvious act of copying and harmed fair market competition.
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Your New Business Name Should Be Memorable, Spell-able and Available
Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Fans React Angrily After Popular YouTubers File to Trademark 'React'
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Government Must Protect Rude or Racist Brands, Court Says
The U.S. Trademark Office must protect companies with slur names, according to the Circuit Court of Appeals in Washington, D.C.
What the Color of Your Logo Says About Your Company (Infographic)
The Golden Arches just wouldn't communicate the same thing if they were purple.
3 Key Legal Issues Online Marketers Need to Know About
There are several key legal issues you need to be aware of before you start contacting customers or potential customers
Don't Skimp on Trademark Protection for Your New Brand
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
3 Things to Do After You Register a Trademark
To maximize your protection, follow this quick checklist.
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
A Business Name vs. a Trademark: Do You Know the Difference?
One gives you protection in your state only; the other gives protection in all 50.
What You Need to Know to Protect Your Big Idea
商标、专利和copyrights are esoteric legal matters of huge importance to entrepreneurs.