Persuasion

领导

Good Leaders Persuade. They Don't Manipulate.

Manipulators are heard, but persuaders are believed because they are trusted, which results in a win-win.

Marketing

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)

Growing a Business

4 Ways to Negotiate Your Way to a 'Yes'

Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.