Online Retail

Growing a Business

4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)

One way to give customers a special perk they will remember is to pay the return freight for undesired goods.

By Harry Whitehouse
Social Media

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.

Money & Finance

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.

Marketing

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.

Marketing

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.