Consumer Reviews
Marketing
消费者视图五星级里维ws as Too Good to Be True
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Marketing
Behind the Curtain of Yelp's Powerful Reviews
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Science & Technology
Why Crowdsourcing Is the Answer to Business-Software Reviews
A new generation of corporate buyers is seeking ways to evaluate enterprise technology in the same way that shoppers tap Yelp for insight about consumer products.
Growing a Business
Evolve or Die in the Age of the Consumer
Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.