Consumer Behavior
The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want
Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.
You Have to Tap Into Your Customers' Subconscious to Keep Them Coming Back. Here's How.
Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.
Accelerate Growth by Seeing Your Business Through Your Clients' Eyes
Being a client of my company before becoming its CEO helped me take the business to new heights.
What Is a Money Page, and How Do You Optimize One?
The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?
As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities
With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.
A New Type of Chatbot User Is On the Rise
Chatbot usage is on the rise and two types of chatbot users have emerged: Standard Users and Power Users. This article explores these two types of users and the history of chatbots.
3 Types of Reward Programs Every Retail Brand Should Know About
Retailers must be three steps ahead in this fast-moving market.
Ecommerce Is the New Normal. Here's What That Means for Entrepreneurs
3 strategies to strengthen your ecommerce approach to meet changing customer expectations.
How to Navigate the Fast-Changing Digital-Marketing Landscape
The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before.
Do Influencers Actually Nudge Audience To Buy?
With the advent of influencer marketing, the online selling space has changed quite a bit. Here's what we think about it
Understanding Behavioral Economics Can Help Your Business Grow
Give your business a boost by learning consumer psychology.
ITCAN Adapts To Changing Consumer Needs Amidst Accelerated Shift Towards Online Platforms Through The COVID-19 Crisis
"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."
Knock-on Effects Of COVID-19 On Consumer Behavior And How Businesses Can Prepare For Them
It can be said that COVID-19 has changed the way we work, communicate, and shop more than any other disruption in this decade
Ferns N Petals Is Thriving Like Never Before
As millennials and Gen Z increasingly celebrate occasions with quality gifting, Meeta Gutgutia, Co-Founder, Ferns N Petals, elaborates how the brand is enabling increased customer retention and higher ticket sizes to facilitate franchise profitability
Factors Impacting The Growth of Cold Supply Chain Sector in India
As a country with the predominant industry being farming, the need on developing the supply chain with the focus on temperature control is nascent and highly disorganised