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Marketing

5 Reasons Why This Metric is the Future of Public Relations

The measure of a brand's reputation has changed significantly. Here's what you should look out for.

领导

Why You Should Consider Creating an Internal Communication App for Your Employees

This article explains why having an employee app is crucial and provides a simple solution for how to make an app easily.

Growing a Business

How to Tell Your Bullying Client to Politely (and Professionally) Get Lost

Succumbing to a client's unreasonable demands and tantrums is an easy mistake for business owners to make.

Growth Strategies

Six Signs Your Communication Is Suffering From The Curse Of Knowledge (And Six Ways To Fix It)

Understanding and compensating for the curse of knowledge is a powerful way for all of us to become better communicators in all kinds of professional and interpersonal interactions.

Growing a Business

Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

领导

5 Things You Need to Bridge The Gap Between In-Person and Remote Meetings

To truly take advantage of the benefits of hybrid meetings requires using the right tools and training to maximize everyone's participation and address the problems most companies face.

Life Hacks

How to Master the Art of Public Speaking, Even If Your Anxiety Is Through the Roof

Nerves are fine, but falling apart… not so much.

Growing a Business

Employers: Hybrid Work is Not The Problem — Your Guidelines Are. Here's Why and How to Fix Them.

If you don't have clear, transparent and well-understood hybrid work guidelines, you're shooting yourself in the foot and harming retention and recruitment.

Living

These Are the 10 Most Difficult Conversations to Have in the Workplace — And How to Handle Them

It's tempting to put hard discussions off, but procrastinating can make things worse.

Career

If You Use Any of These Coded Words at Work, Your Colleagues Probably Don't Trust You

Translation and language expert Ingrid Christensen reveals why the words we use matter, especially in the workplace.

Growing a Business

5 Ways You Should Be Using Technology to Unlock Growth (and Stay Afloat) This Year

For agencies in 2023, there's no shortcut to working hard — but with smart systems and processes in place, you at least have a chance to spend your time on the activities that have the potential to move the needle and, as a result, move you into the next stage of growth.

Thought Leaders

Why It's Time To Bring One of the Most Loathed Buzzwords of the 2000s Into the Remote Era

Offices used to house many departments and teams, but all were visible to one another. But, with remote work, we have very little visibility into what other departments are working on. This has reached a boiling point, where remote work has led to a lack of trust and productive collaboration across disciplines and teams.

Growing a Business

How Your Communication Style Affects Your Sales Performance

Success — in business and life — comes down to your communication style.

Growth Strategies

Four Trends You Need To Consider For Your Business' Strategic Communications In 2023

From the rise of social media, to the increasing importance of brand authenticity, businesses need to embrace a strong foundation that is centered around transparency, authenticity, and new technologies.

Branding

What Is Earned Media and What Is Its Value?

媒体报道是其中一个最强大的tools for brands to encourage consumer trust and credibility.