Click Through Rates

Marketing

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

Marketing

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.

Marketing

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

Marketing

How Often Should You Send Marketing Emails?

There's no magic number. Find your sweet spot.

Marketing

How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.

Marketing

6 Ways to Boost Sales With AdWords Expanded Text Ads

Soon, you'll have 50 percent more ad text. Use it wisely.

Marketing

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.

Science & Technology

2 Steps to Gain 32,000 Visitors in, Yes, 1 Day

The secret is 'strategic posting.' Here's how to do it.

Growing a Business

U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity

Data demonstrates that the states responsible for creating digital ad technology also happen to be the ones least likely to react to them -- probably because everyone's outside running or skiing or just being healthy in general.

Social Media

How to Create a Killer Instagram Ad in Under 10 Minutes

Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.

Business News

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.

Science & Technology

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

Ad extensions entice more clicks. Here are six different ad extensions you can try.

Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.

Marketing

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.

Marketing

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.