Brands
Best Practices For Your Brand to Grow
The art of efficiently utilising the resources at hand and yet creating a strong impact
This Singapore-based Startup Has a Not So Ordinary Solution For All Your Gifting Needs
More and more people are recognising the importance of giving the right gift
How to Build a Brand Name for Your Enterprise
For building a brand, a company has to invent the idea and build a rough image from scratch
Five Reasons You Should Optimise Your Business Name
Rather than guess at a business's domain name, people use search engines like Google to find brands.
Make Tech(nology), Not a Fraud!
Brands should adjust the tracking code depending on what model of attribution they use, attribution time is but one of the parameters you have to control
The Community Manager is the New Brand Manager
Consumers are no longer choosing just a product, but the purpose it stands for every community that exists today, be it online or offline, has a purpose that binds its members making them come back to it every now and then
The Power of Building Brand Temple
Around the world, customers are now more informed, conscientious and mindful than ever of the products and services they choose
Wednesday Wisdom: 4 Things Entrepreneurs Must Know About Customers
Stay tuned to get every day updates in 60 seconds
The Best Ideas Are the Ones That Make the Least Sense
Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.
How International Market Exposure Helps to Create Brands in Offbeat Sectors
With the appropriate knowledge, it becomes easier for you to go beyond the boundaries of your nation and choose something that is more suitable for your concept
Five Lessons in Entrepreneurship
This is the most important realization on which everything is centred. While the entrepreneurial journey is deeply satisfying, there have been a few critical lessons as well
4 Trends that Will Govern the Business World in & Beyond 2019
From finance to selling, everything has undergone a change and the face of the business world has been altered by and large
Five Reasons Small Organisations Should Invest in Social Listening
Social listening gives you valuable insights about what your customers have to say about you, your competitors and the general trends in your industry, which you can leverage to your advantage
Is Fiction Necessary in Business
Have you ever wondered whether fiction is essential in today's real world?
5 Startup Branding Trends to Watch for in 2019
Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.