Branding
Supercharge Your Brand Awareness with These Game-Changing PR Tools
If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy.
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
How a Strong Personal Brand Can Justify Charging a Premium
A strong personal brand enhances the ability to charge premium prices by elevating perceived value and exclusivity and plays a crucial role in amplifying PR efforts, standing out in a saturated market, and establishing credibility and opportunities across various industries.
Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.
In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.
Trust Should Be the Foundation of Your Business — Here's How to Earn It.
Here are five areas entrepreneurs and business leaders should tackle and invest more in to fuel a reputation for being incredibly reliable, which will help you drive greater customer trust, loyalty and success.
Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.
When to Know If Rebranding the Right Move For You — and What You Should Focus on When It's Time
发现如果重塑你的公司需要什么to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.
Why Recent Layoffs and Unaddressed Employee Grief Are Hurting Your Company's Bottom Line
Communication can go a long way in creating trust, stability and vision in an organization's very unstable time of grief. This will, in turn, improve the company's bottom line as well.
Why Brands are Becoming the New Badges of Belief and Belonging
Brands have a responsibility that shouldn't be taken lightly. They can make the world a better place, one brand at a time.
AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.
6 maneras de hacer branding para que tu startup destaque en redes sociales
Las redes sociales ofrecen un terreno parejo para que las startups construyan su presencia de marca, pero la alta competencia requiere un enfoque estratégico y simplificado para el branding en las redes sociales.
Dan Fleyshman Reveals His Secrets for Finding Business Success and Personal Fulfillment
On this episode of "The Jeff Fenster Show," hear serial entrepreneur Dan Fleyshman's remarkable journey, his investment strategies, and his invaluable advice for aspiring founders.
6 Ways to Ace Social Media Branding for Your Startup
Social media offers a level playing field for startups to build their brand presence, but the high competition necessitates a strategic and streamlined social media branding approach.
2 Grammy-Nominated Musicians Share What They Consider the Greatest Assets to Any Startup
From music to skincare, learn the unconventional journey of Mike Einziger and Ann Marie Simpson-Einziger.
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.