brand experience

Branding

How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience

When it comes to "brand experience," harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here's how.

Marketing

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Marketing

The Growing Need of Experiential Marketing in New Age Marketing Mix

According to a study, 87% of the global consumers believe that brands should act with integrity all the time

Marketing

Activate And Engage: Four Ways To Breathe Life Into Your Brands

All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.

Marketing

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.