Brand Advocates
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
This One Surprising Thing Could Be Sabotaging Your Brand
Drunk posting on Facebook isn't flattering for you or your employer.
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
6 Ways Your Customer Service Department Can Generate More Revenue
Your customers love you, but are they improving your bottom line?
5 Lessons From the Great Pepsi Shakeup
Hitching your advertising to a trendy topic has great potential, both for better and worse.
What Emirates Airline Can Teach You About Brand Advocacy
Why should a company not in the luxury transportation business study a company that is?
Why Salespeople Should be Advocates and Not Thought Leaders
Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
You will never sell yourself more persuasively than your enthused customers can.
You Can't Achieve Big-League Success With a Minor-League Social Media Strategy
Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm
Your PR firm will be a creative engine for your company, once you have built a productive relationship.
The Secret of Million-Dollar Brands Is Their Cult-Like Following
Your brand's hardcore, true believers are the most persuasive advocates possible.
