7-Eleven

Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.

Innovation

What You Can Learn About Innovation from Amazon, Starbucks and USPS

How do the big companies stay on top? Take a look at some of the new customer-service ideas Amazon, USPS and Starbucks have in store.

Franchise 500 Annual Ranking

The Top 10 Franchises for 2012

这些特许经营了way to the top by giving customers what they want: tasty food, quick service, quality care and non-pointy soap.