The Premium Digital Marketing for Entrepreneurs Certification Bundle
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10 Courses & 72 Hours
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$160.00
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What's Included
$16.00Value
Phil Ebiner
321 Lessons (27h)
Lifetime
Digital Marketing Master Class
- Experience level required: Beginner
- Access 321 lectures & 27 hours of content 24/7
- Length of time users can access this course: Lifetime
Course Curriculum
321 Lessons (27h)
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Your First Program
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WelcomeWelcome! Let's Do This! 1:32DOWNLOAD: The Ultimate Guide to Content MarketingLearn Our Digital Marketing System in 10 Minutes 9:27Course Roadmap: Where Should You Start?
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Define Your Business & Target AudienceDefine Your Purpose 4:03CASE STUDY: 3 Brand's Purpose 5:25Positioning Your Brand 4:06CASE STUDY: Amazon and Harley Davidson Positioning 3:05Unique Selling Proposition 6:01Personality: What's Yours? 1:49CASE STUDY: 3+ Brands Show Their Personality 6:54Find Your Audience 4:57验证您的业务 8:30CASE STUDY: Phil Surveys His AudienceSupplemental Reading List
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Brand IdentityBrand Identity 2:27CASE STUDY: 3 Company Styles 4:43Tools for Creating Graphics 7:39Brand Assets: Links to Helpful ResourcesLearn Canva in 10 Minutes 10:35Photoshop ResourcesLearn Photoshop in 30 Minutes 26:10Supplemental Reading List
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WebsitesWebsite Tools & Why I Use WordPress 3:39Choose Your Domain Name 5:28Intro to WordPress Course Lessons 1:15Purchase Hosting and Install WordPress 5:59Navigating WordPress 6:06Install and Activate Themes 6:341.7 Add a Static Home Page 4:09Editing a Page & Change the Site Title 17:05Add and Edit a Menu 5:41Publishing website 1:41Writing a New Post & Organizing Your Blog 9:12Blog Page Design - Excerpts vs Full Content 1:00YouTube Videos 3:44Customize the Sidebar 4:47Add Images to Sidebar 4:58Facebook Like Widget 2:27Adding a Site Icon 1:47Add Site Icon with a Plugin 2:25Make Your Website Responsive and Mobile Friendly 3:27Customize Footer Information 3:28Find, Install, and Activate Plugins 7:19Backing Up Your Website 4:47Securing Your Site from Attackers 4:51Make Your Site SEO Friendly 5:37Make Your Website Faster 4:33See your Google Analytics in WordPress 5:06Block Spam with Akismet 3:13磨破dPress Commenting Systems _ Plugins 5:07Secure Contact Forms in WordPress 7:07Pretty Link Redirects & Link Shortener 2:58Editorial Calendar 2:00Free Email Marketing in WordPress 10:58Add Social Sharing Buttons 6:51Add a Welcome Mat to Increase Opt-Ins 3:233 Ways to Increase Opt-Ins with Sumo 3:50What Pages Do You Need? 8:42Design a Home Page that Works 8:54The Start Here and About Page 6:15The Resource Page 5:39
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Email MarketingEasy Email Marketing Funnel 6:51Email Marketing Tools 4:09Lead Magnets 7:26Where to put opt-in forms 5:34Segmenting and Tagging Your Subscribers 5:10Email Sequences 13:06Better Email Subject Lines 3:54Case Study - 100 Subscribers in Less Than 1 Week 5:32Using Analytics to Improve Emails 7:05Supplemental Reading List
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Copywriting and BloggingCopywriting Basics 2:19A.I.D.A. 5:31Case Study of a Sales Page 8:1410 Commandments of Copywriting 6:42Write Better Headlines 5:21Write Quality Articles 6:17Optimize Your Website SEO 5:23
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YouTubeIntro to YouTube 6:39Case Study - YouTube Sales Funnel 4:43YouTube SEO - Watch Time vs. Views 3:33Keyword Research for YouTube Videos 5:39Start Your New Channel 2:59通道艺术和图标 7:23Channel Description 2:41Customize Your Channel Design 4:26Add a Channel Trailer 2:29YouTube Channel Settings and Verification 6:34Upload Defaults, Featured Content, and Channel Branding 6:01Uploading Videos + Titles, Tags, Description 11:41Cards and End Screens 7:53Use YouTube Analytics to Grow Your Channel 6:08Quickly Respond to Fans with the Community Tab 2:17Live Streaming with YouTube Live 4:07Free Music on YouTube 1:37Create a YouTube Ad 5:09Spy on Competition with Social Blade 4:02
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Video MarketingIntro to Video 3:36Video Equipment for Beginners 8:28Tools to Make Your Videos More Pro 4:02Structure a Video that Sells 4:19Intro to Video Production Bootcamp 1:04What Makes a Great Video 3:17What Type of Video Should You Make 2:47Come Up with Great Video Ideas 5:05Plan Your Video 3:30The Pre-Production Checklist 4:04Equipment Recommendations 1:34Camera Options 6:00麦克风的选择ions 4:37Lighting Options 1:55Editing Tools 2:11Exposing Your Shot 5:25Compose Your Shots 4:25Filming Yourself 1:09Getting the Right Shot 3:43Choose a Background 2:32My Office Video Setup 2:54Exposing with DSLR and Mirrorless Cameras 6:31Focus with DSLR and Mirrorless Cameras 2:35Stabilize Your Shots 2:57Know Your Lenses 3:35Shoot with your Smartphone 5:10Shoot with Your Webcam 5:49Record Great Screencast Videos 4:20Choose the Right Microphone 3:21Record Better Audio in Any Environment 1:27Lavalier Microphones 2:47Shotgun Microphones 0:55Recording Audio with Your Computer 1:33Why We Light 1:03Use Natural Light 4:14Three Point Lighting 7:26
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Facebook GroupsIntro to Facebook Groups 2:19Create Your Group - Walk Through 11:26Tips for a More Engaged Facebook Group 8:24Scheduling Posts, Live Video, and More 3:34
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Facebook PagesWhy Facebook Pages are Important for your Business 1:09Creating a Stunning Facebook page for your business 8:57Adding Essential information to your Facebook Page 10:39Selecting your Profile Image 4:29Creating Professional Facebook Cover Image for your Pages 12:03Creating a captivating Facebook Page Description using the absolute Best Keywords 2:42Getting your Facebook Page Username 2:45Setting up your Facebook Page Target Audience 6:48Facebook页面应用程序增加粉丝参与 8:05Top 9 Ways to Monetize your Facebook Page 11:58Exploring Publishing toolsScheduling Facebook posts 4:43Facebook Call-To-Action Button 9:28How to spy your competitors on Facebook 11:01How to guarantee your fans see all your posts 9:32Exploring Facebook Insights 12:19Promoting your Facebook Page 10:33Four Unlimited sources of royalty free images 12:19Assignment - Create a Facebook page 2:36
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Facebook AdsIntroduction to Facebook Ads 1:12Introduction to the Facebook Ads Manager 5:53Setting Up Your Payment Account 1:54Define Your Target Audience 12:13Level 1 - Creating the Ad 5:24Level 1 - Boosting your Post 8:36Level 2 - Creating your Ad in the Ads Manager 11:24Tips to Get Your Ad Approved 3:24Analyzing Results 11:24Assignment Create a Facebook Ad 1:24
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Facebook RetargetingWhat is Facebook Retargeting and Why is it Important for You 4:50Creating a Facebook Pixel 5:28Installing the Pixel in WordPress 4:31Installing the Pixel in Non-WordPress Sites 2:27Testing the Pixel 3:53Creating your Audience with the Pixel 3:40Facebook Pixel Advanced Audience Creation 13:45Message "Your Audience is too Small" 1:50Creating a Facebook Ad with the Pixel Audience 10:38Assignment - Install Your Facebook Pixel 0:51
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Facebook for Local BusinessHow Facebook Ads Can Help Your Local Business 6:23This is the Plan for your Local Business 7:33Reaching People Around Your Business 10:23Create Your Local Business Ad 10:27Assignment - Create Your Local Business Ad 1:35
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Google AdwordsGoogle Adwords for your Business 1:47How Adwords Works 2:53Example of Ads that we are creating 4:27Setting up your Adwords Account 6:51Exploring the Adwords Interface 5:14Discovering the Best Keywords 11:14Creating a Google Adwords Search Campaign 6:10Selecting your Audience 3:32Choosing your Bid settings for Google Adwords 4:21Creating an Ad group and Adding Keywords 3:42Finalizing your Google Adwords Ad 6:14管理你的谷歌广告活动和分析 3:02Creating a YouTube Ad with Google Adwords 9:57Your Next Steps 0:42Assignment Google Adwords 1:25
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Google AnalyticsSetting Up Google Analytics 5:32Navigating the Google Analytics Dashboard 6:34Know Your Audience with Analytics 5:35User Acquisition and Behavior Flow 13:17See Where Visitors Click with Page Analytics 4:40User Behavior and Site Speed 4:00Setting Up Goals 3:09
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TwitterWhy Twitter Can Help Grow Your Business 1:47Choose the Best Username 6:274 Tips for Choosing Your Twitter Handle 2:00Creating Your Twitter Account 4:53Creating an Outstanding Twitter profile page 3:46Adding your Profile and Header Photo 9:33Writing an optimized Twitter bio 10:43Choose Your Pinned Tweet 6:17Connecting with Other Influencers 5:36Twitter Hashtags 5:41Growing your Twitter Presence with Jooicer 9:04Add Twitter Buttons to Your Website 9:58Add Twitter Widgets to Your Website 6:51Twitter Ads - Creating Your Ads Account and Campaign 9:31Twitter Ads - Adding your Payment Method 1:21Twitter Ads - Creating other Twitter Ads 2:19Twitter Ads - Promoting a Tweet 1:51Assignment Twitter 1:33
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InstagramWhy Instagram Can Help Grow Your Business 3:42Instagram for Business - Whats our Strategy 4:21Create an Instagram for Business profile 3:51# 1 Building a Killer Instagram Profile 2:42#2 Building a Killer Instagram Profile 3:57#3 Building a Killer Instagram Profile 5:04#4 Building a Killer Instagram Profile 1:33Accessing the Ads Manager 2:36Creating your First Instagram Ad 3:58Creating you Instagram Ad inside the App 7:44Important Tips to have a Successful Ad on Instagram 4:46#1 Mistake People Make on Instagram 2:19#2 Mistake People Make on Instagram 1:13#3 Mistake People Make on Instagram 2:01错误# 4人Instagram 0:51#5 Mistake People Make on Instagram 1:04#6 Mistake People Make on Instagram 0:51Tools to create Instagram Photos 4:22Creating Viral Instagram Photos 13:20Adding Your Logo or Website to your Instagram Post 4:50Instagram Live and Instagram Stories 4:07Assignment - Instagram Ads 1:02
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PinterestWhy Pinterest Can Help Grow Your Business 3:15Opening a Pinterest Business Account 3:14Verify Your Account 4:56Linking Pinterest with other Social Media platforms 2:04Optimizing your Pinterest Profile 8:51Creating Boards 9:21Using Secret Boards 3:00The Powerful Pinterest notification 1:18Adding Chrome Extension 3:21Adding Pinterest to your Website 13:36Pinterest Ads - Getting started 3:02Pinterest Ads Panel overview 2:46Creating a Pinterest Ad 13:05Creating Pinterest Ads Fast 3:05Pinterest Analytics 2:00Assignment Pinterest 1:19
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LinkedInWelcome to LinkedIn Marketing 1:39Setting up your LinkedIn account 6:25Adding Experience, Skills, Accomplishment to your LinkedIn profile 3:21Adding a professional Background photo 4:06Adding media to your LinkedIn profile 6:00樟宜机场ng your LinkedIn URL 3:29Adding your Website to LinkedIn 6:22Creating Shareable content on LinkedIn 4:07LinkedIn Company Pages Examples 5:29Creating a LinkedIn Company Page 2:22Managing your LinkedIn Company Page 7:08Publishing content in your LinkedIn company page 4:10Getting $50 in LinkedIn Ads Credits 2:39LinkedIn Ads Introduction 2:56Creating a LinkedIn Sponsored Content Ad 11:46Waiting for LinkedIn Ad approval 0:45Creating a LinkedIn Text Ads Campaign 6:52Creating a LinkedIn Sponsored InMail Campaign 9:08Quick view oat the LinkedIn Campaign manager 3:09Assignement LinkedIn 1:34
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PeriscopeWhat is Periscope? 1:07Creating Your Periscope Account 6:35Use Your Periscope Description for Marketing 4:22Use Periscope Like a Pro 10:59Live Scope Stats 3:37How Often to Periscope 4:15Ideal Periscope Session Length 2:50Using Powerful titles in your scopes 2:20Getting Feedback from your Audience 3:32Using your Scopes in other channels 5:34Equipment to Make Scopes Look Professional 5:10Assignment Periscope 1:19
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Social Media Live StreamingUsing Social media Streaming to Grow your Business 2:07Basic Equipment for Social Media Streaming 8:41Planning an Irresistible Live Streaming Session 9:42Facebook Live Basics 5:03Running a Facebook Live Session from your Smartphone 6:47Sharing our Facebook Live Session 2:433 ways to Reuse your Facebook Live Sessions 5:27YouTube Live Basics 2:17Running a YouTube Live form your Smartphone 4:40Instagram Live 3:09Periscope Live 3:17Introduction to OBS Broadcaster software 3:19Setting up your OBS software 10:56Using OBS Studio Mode 4:51Facebook Live Streaming with OBS 12:23YouTube Live Streaming with OBS 6:59Simultaneous Streaming to Facebook, YouTube and Periscope 15:40Other awesome software for Live Streaming 8:03Assignment Social Media Live Streaming 2:54
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PodcastingPodcasting Intro 3:11Podcasting Tools 6:41Hosting Your Podcast with Libsyn 7:27Adding ID3 Tags 3:16Submitting Podcast to iTunes 2:18Validate Your Podcast Feed 0:57Outsourcing Podcast Work 2:17
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QuoraQuora Basics 2:57Finding , Answering, and Optimizing Your Quora Answers 3:20
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ConclusionThank You 1:46
Digital Marketing Master Class
PE
Phil Ebiner
Phil Ebiner | Top-Rated Instructor, 2 Million+ Students
4.6/5 Instructor Rating:★ ★ ★ ★★★
Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.
Description
This massive educational track combines 23 individual courses into one super course that will teach you all things digital marketing! Throughout the entire course, you'll take action, learn the proper techniques and strategies, how they're used in the real world, and how to utilize them yourself. Digital marketing is the present and future of the ad space, and this course covers everything from social media and content marketing to email, paid marketing, and more.
4.4/5 average rating:★ ★ ★ ★★★
- Access 321 lectures & 27 hours of content 24/7
- Discuss branding, websites, email marketing, blogging, copywriting, & more
- Become adept at SEO
- Explore video marketing on YouTube
- Master Facebook pages, groups, ads, & more
- Delve into marketing secrets on Google, Twitter, Instagram, Pinterest, LinkedIn, & Periscope
- Grow your own business, land a job in marketing, or help a client increase their business
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
- Have questions on how digital purchases work? Learn morehere
Requirements
- Any device with basic specifications
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Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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