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Two Entrepreneurs Find Niche in Custom Wooden BicyclesWoodworkers carve out a niche with an offbeat, high-end product.
ByJodi Helmer•
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Entrepreneurs:Master woodworkers Bill Holloway and Mauro Hernandez, who craft custom wooden bicycles using traditional techniques through their San Jose, Calif.-based business,Masterworks Wood and Design.
"Aha" moment:In 2010, orders had slowed for custom furniture, doors and moldings made with traditional woodworking techniques, leading the pair to toss around ideas for new products. "Someone said, 'I bet you can't make a wooden bike,'" Holloway remembers.
