For Subscribers
The Downside of Popularity: How This Company Dealt With Overnight SuccessWhen a menswear rental startup unexpectedly took off and sold out of its entire stock, its founders were forced to tackle a crippling supply-chain issue -- and angry customers.
This story appears in theMay 2017issue of狗万官方.Subscribe »
Most new business owners worry about gettingcustomersthrough the door. Not Andrew Blackmon, co-founder of online tuxedo rental serviceThe Black Tux. He was worried about getting trampled by them.
When The Black Tux launched in June 2013 -- born out of Blackmon's own "terrible" wedding experience with the tuxedo rental industry -- the company was equipped to fulfill roughly a thousand orders per weekend. But thenGQmagazine gave The Black Tux apositive mention, triggering a surge indemand. Overnight, they sold out for the entire fall wedding season. And the orders kept coming.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
