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Soapy SalesSandie Ledray does business the clean way.

ByDeborah Richman

Opinions expressed by Entrepreneur contributors are their own.

They say that necessity is the mother of invention. Sandie Ledray must have thought about this when she started her Seattle-based business, Brookside Soap Inc., dedicated to the creation of gentle, all-natural soap products. "I'm a fair-skinned redhead, and had a lot of trouble with the products that were out there," explains Ledray. "I wanted something natural."

When Ledray, now 37, found that many commercial soaps irritated her sensitive skin, she began making her own soap and laundry detergent, both free from synthetic materials and animal products. Today, her product line consists of eight varieties of bar soap, such as Tangerine & Witch Hazel, Cinnamon Hand Scrub, and Avocado & Calendula, as well as Best Friend Pet Shampoo, formulated specifically for dogs and cats.

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