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SBA App for Small-Business Resources On the GoA new smartphone app from the SBA aims to equip startups like Flawless Group with a wealth of small-business information.

ByDan O'Shea

Opinions expressed by Entrepreneur contributors are their own.

Mobile treatment: Vanessa Williams of Flawless Group.
Mobile treatment: Vanessa Williams of Flawless Group.
Photo© Natalie Brasington

Vanessa Williams had an idea for bringing a bit of Beverly Hills to Buffalo: a luxury concierge and spa service geared toward a working-class segment of the market that she believed was underserved.

"Everyone needs these types of services, whether it's a facial, a massage or having someone get groceries for you," says Williams, founder and CEO of Flawless Group, which is based in Amherst, N.Y., a suburb of Buffalo.

But when Williams was researching the business before launching in 2006, she found a dearth of resources she could draw on for useful information.

"If you did an internet search for "concierge in Buffalo,' you would not have come up with much," she says. "So I was on my own."

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