Make Your MarkWant to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
ByDon Debelak•
Opinions expressed by Entrepreneur contributors are their own.
TheEntrepreneurs:Scott Androff, 44, and Bruce Hilsen, 56,co-founders ofTwin Star Industriesin Bloomington, Minnesota
The Product:Atmosklear Odor Eliminator, introduced in 1998, is a nontoxic,biodegradable spray that eliminates odors. The product is differentfrom other odor fighters because it doesn't just mask an odor;rather, it chemically attacks whatever is causing the odor. Androffdeveloped the product in 1997 after his grandmother broke her hipand couldn't let her dog out regularly.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs