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Rewarding the RepeatersLoyalty programs can keep your best customers coming back for more.

ByJennifer Lawler•

Opinions expressed by Entrepreneur contributors are their own.

一个著名的business maxim says it's easier and less expensive to get repeat business from your customers than to constantly find new ones. That's why incentive and loyalty programs have proven so popular among small-business owners.

These programs include the following:

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