Menswear for Women Corners a Niche MarketCustom clothier Tomboy Tailors crafts bespoke menswear -- for women.
ByJodi Helmer•
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Entrepreneur:Zel Anders traded careers in corporaterecruitingand writing fornonprofitstostart a businessselling menswear looks for a female clientele. She launched custom clothierTomboy Tailorsearly this year in San Francisco.
"Aha" moment:Anders wore ill-fitting suits from the menswear department for more than three decades before coming up with the idea to start a bespoke line for "lesbians, trans-masculine individuals and women of any identity who have a strong sense of self-expression." She took the leap into business this year, following the repeal of the U.S. military's "don't ask, don't tell" policy and the increasing acceptance of same-sex marriage. "As we start feeling a little stronger in our own values, we're willing to be a little more brave in our choices, including the clothes we wear," she says.
