我成为了一个被tter Marketer When I Started Thinking Like an EntrepreneurWhen you think the way entrepreneurs think, you see everything around you differently.

A few months ago,my wife and I were brainstorming ways to market our novel. We spent three years writing it together --it's calledMr. Nice Guy, and it comes out October 16. And as any author knows, publicizing and marketing a book is tough. It's a crowded space, few publications cover books in any meaningful way and readers are hard to reach.

We stared into the air for a while. Then I thought,What would happen if I stopped looking at this like an author, and started doing it like an entrepreneur?And with that, a new world opened up.