How to Kickstart Your Capital FundingLearn the tactics and strategies from a serial Kickstarter who has raised millions.

ByJames McKinney

Opinions expressed by Entrepreneur contributors are their own.

Obtaining the capital necessary to build a business is more challenging than ever. If your product is a prototype or if your SaaS solution is a napkin sketch, the usual venture markets are no longer options for funding. What's more, an early-stage funding source will probably cost you a considerable amount of equity and control. If you want to bootstrap your business as long as possible, crowdfunding could be for you.

HearStartup Story Livespeaker Emma Rose Cohen, founder of Final and creator of the Final Straw and Final Wipe, unpack the strategy and tactics she used for two Kickstarter campaigns that resulted in more than 2 million dollars in capital raised in just a few hours.

Startup Story Liveis an extension ofThe Startup Storypodcast.

Related:Why Selling on Amazon Is Not a Sales Strategy

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James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host ofThe Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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