How to Convert Someone to Your Cause in 5 Simple StepsPhillip Stutts discusses the branding and marketing lessons he's learned from working in politics for the past two decades.

ByDavid Meltzer•Mar 14, 2020

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的创始人,菲利普·斯塔茨指出:"开车时去大媒体和赢得Big Media and author ofFire Them Now, shares his thoughts on why the five-step process for branding a politician is the exact same as branding a person, product or service in any other industry. He also shares why customer data is so essential when putting together an impactful advertising campaign.

Stutts andThe Playbookhost David Meltzer chat about the importance of testing your advertisements before launching a campaign, why businesses should operate with a giving and abundant approach and why they believe in giving prospective clients a free assessment in order to get alignment.

Related:Why TikTok Will Never Die

David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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