How This E-tailer Converts Site Visitors Into CustomersBounce Exchange helps companies turn browsers into buyers

Before co-founding the online T-shirt and prints marketplace TeePublic in 2013, COO Adam Schwartz knew he'd have to solve a problem, one that had bedeviled every site he'd worked on before. "You're only converting like 2 percent of your traffic into customers," he says. "There's a lot of meat left on the bone with the 98 percent of people who are coming and going." He knew he needed a way to salvage lost customers and maximize conversion.

Schwartz decided to give Bounce Exchange a shot at boosting his conversion rates. The New York City-based marketing technology startup uses pop-up graphics to capture users' attention and convert them into customers. Last year TeePublic embedded a few lines of code from Bounce Exchange onto its site; this allowed the platform to monitor the e-tailer's traffic and serve up offers and pitches based on user behavior.