How One Entrepreneur Survived Five Years of ErrorsOnly now is this company poised to make money.

In 2011, my five pals and I were driving home from one of our weekend ski trips in Vermont. We were engineering students at the time and used to throw out all kinds ofideasduring those three-hour drives. On this one day, my friend Donny suggested building skis that were based on engineering principles and thus unequivocally better. We loved thechallenge. Surely we could build a better ski.

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