Opinions expressed by Entrepreneur contributors are their own.
You're painfully aware of the latest craze that'sengulfed the nation. Unnerved by its omnipresence and intrigued bysociety's fervent embrace of the trend, you find yourselfcowering in a corner, questioning your ability to predetermine itspopularity and pondering the various ways to profit from itsbounty.
Recognizing trends or, better yet, detecting emerging ones, isone of the biggest keys to success for most entrepreneurs, but noteveryone is able to extract opportunity from a trend, let aloneprofit from one. While certain trends don't cater to followers,like the innovative Pet Rocks, some do offer fertile ground forfollow-up businesses to make their mark.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
