Former Senior Advisor to President Obama Joins GoFundMeLongtime White House communications director Dan Pfeiffer will serve as the popular crowdfunding platform's VP of communications and policy.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

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Former White House communications director Dan Pfeiffer announced today that he has joinedGoFundMeas its new vice president of communications and policy.

The move, which the 39-year-old Delaware nativeannouncedearlier today on his Twitter feed, underscores the growing allure, power and popularity of crowdfunding, now even amongst the country's elite opinion spinners.

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Pfeiffer, best known as one of President Obama's most-trusted and longest-tenured advisors, departed the White House back in March. He laterjoined CNNas a political commentator. In his new post at GoFundMe, a fast-expanding personal cause-based crowdfunding platform founded in 2008, he will focus on drumming up publicity for the startup's heartstring-tuggingsuccess stories, something the San Diego-based company doesn't seem too shabby at doing already.

Successful GoFundMe campaignsmake headlines often, highlighting emotional tales of hundreds of thousands of dollars -- and sometimes even millions -- raised, for example, to help pay for sick children's medical expenses or to support ailing military veterans, includingone of the last remaining survivorsof the attack on Pearl Harbor.

Related:The 1 Thing Your Crowdfunding Campaign Must Have

We'd say Pfeiffer has his work cut out for him, but there's certainly no shortage of feel-good stories to be harvested from GoFundMe's vast database. The Georgetown University alum says he looks forward to telling them in this next phase of his budding private-sector career.

"When I left the White House, I didn't know what my next chapter was," Pfeiffer toldRe/Code今天。“我是希望能找到一些公司nsistent with my experience working for Barack Obama for so long … That came down to the idea that our campaign was about empowering people to help their country."

Related:Which Tech Billionaires Donate the Most to Charity (Infographic)

Wavy Line
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

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