Opinions expressed by Entrepreneur contributors are their own.
When Jodi Jaunich's dog, Kasey, got sick from a food allergy, the 29-year-old Chicago pet owner spent months researching nutrition and holistic treatments for animals. Convinced health foods and alternative treatments could benefit four-legged creatures as much as the two-legged variety, she quit her job as a business consultant, took $50,000 of her own money and opened Galloping Gourmutts, a combination bakery and health-food store for animals and their health-conscious owners.
In addition to offering a variety of all-natural supplements and remedies for common ailments like kennel cough and ringworm, Galloping Gourmutts sells bakery treats Jaunich makes (and taste-tests) herself--goodies like canine cannolis, drumsticks, pretzels and bagels loaded with ingredients like cheese, peanut butter, veggies and apples. Opened in late 1997, the store rang up close to $150,000 in sales its first year, and Jaunich projects sales of $200,000 by the end of 1999.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
