Don't Lose Your Brand's MojoThis CEO and president talks about how his dislike for playing by the rules helped him embrace his entrepreneurial spirit.

ByDavid Meltzer•

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Cremo Company CEO and President of Matt Biggins shares some of the lessons he learned about working for a multinational corporation and some of his best strategies for growing a brand.

Biggins andThe PlaybookDavid Meltzer chat about topics such as how to weigh personal and company values versus a potential exit, the right way to treat vendors and suppliers and why something as small as pronunciation can have a big impact on branding. The pair also discuss how to use prioritization to tackle huge opportunities that come your way, even if you are limited by your capacity.

Related:High School Dropouts Can Be Moguls, Too

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David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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