College Students Bring Targeted Media to Doctors' Waiting RoomsShradha Agarwal and Rishi Shah saw an untapped opportunity to bring video segments with tips on diet and exercise to patients in doctor office waiting rooms.
Opinions expressed by Entrepreneur contributors are their own.
Shradha Agarwal and Rishi Shah were writing an article on out-of-home media for their university's business magazine in 2006 when it dawned on them: This would make a great business. TV screens had become de rigueur in taxicabs, shopping malls and high-rise elevators. But the Northwestern University undergrads saw an untapped opportunity to bring multimedia content to a more targeted audience: patients in waiting rooms.
"My grandmother passed away young from diabetes complications," Agarwal says. "Rishi's father is a diabetes specialist. We saw how small bits of information at the right time and place can make a huge impact."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
