Offer A Trial Or SampleLetting people try your product or service may lead to big sales.

Bigger isn't always better. A tiny trial size or sample ofyour product can produce big things. And a taste of your servicecan lead to bigger things. If you can get someone to try yourproduct or service, chances are he or she will buy it later. Andthe best way to get someone to try something is to give it away forfree. Have employees pass out product samples in front of yourbusiness; if you provide a service, you can offer, for example, onefree week out of a four-week trial period.

Excerpted from303 Marketing Tips Guaranteed to Boost YourBusiness