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Laughing All The WayHave the last laugh

ByLaura Tiffany

Opinions expressed by Entrepreneur contributors are their own.

Rule number one of any speech or pitch is to make a littlejoke--a humorous little anecdote, if you will--to break the ice.Then launch into your, ahem, more serious subject matter.

Or if you're like Woody Thompson and Tad Low, skip theserious stuff altogether and just keep the laughs coming. Renownedfor creating cable channel VH1's infectiousPop-Up Videoconcept, Thompson and Low have parlayed their first success into averitable franchise with a spin-off game show, calledPop-UpQuiz, a calendar and the bookPop This: A Behind The ScenesLook at the Best of Pop-Up Videos(Pocket Books, $18,800-223-2348). Not content to stop there, the partners and ownersof Spin the Bottle Inc., their New York City entertainment and newmedia company, are developing new show ideas and a digital cablechannel.

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