Hot . . . Or Not?Is that "hot" start-up concept all it's cracked up to be? How to test your idea and start the business that's right for you
If you've ever felt that you have the ideas but not theskills, backing or know-how to make things happen, you know whatthe search for the perfect start-up is like. You think you'vefound a promising idea. You can just see that business runningalong successfully, with plenty of orders rolling in.
But then you try to get started. And it's like putting on asweater and getting your head caught in the arm hole. You'rethrashing about, going nowhere. You can't get in-orout.
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