For Subscribers
3 Tips For Researching Your RivalsKnow your enemy and know yourself.
This story appears in theNovember 2016issue of狗万官方.Subscribe »
Q: What are the best ways to research the competition?
A:When it's time to size up your opposition, consultant and author Becky Sheetz invokes the wisdom of ancient Chinese military strategist Sun Tzu: Know your enemy, and know yourself.
1. Cultivate spies.Hire your competition'stop salespeople——或者至少邀请他们共进午餐,晚餐或股份有限公司cktails. "It's a great conversational way to find out stuff you may not otherwise be able to," says Sheetz, author ofThe Art of War for Small Business.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
