Yahoo Finance Accidentally Tweets Racial SlurA reminder to carefully proofread every piece of content you produce.
ByRose Leadem•
Opinions expressed by Entrepreneur contributors are their own.
Talk about starting off 2017 on the right foot…
It only took five days into the New Year for a big company to have a majorsocial media flop. And we meanmajor.
On Thursday,Yahoo Financefailed to proofread before posting a racist tweet to its account,Mashablereports. When writing about President-elect Donald Trump's plans to make the Navy "bigger," the company accidentally typed an "n" instead of a "b."
Another news outlet conquered by the "b" and "n" keyboard proximitypic.twitter.com/v0sSAntdso
— WJ (@WMsDiary)January 6, 2017
Not only that, but it took the company almost an hour to remove the tweet and apologize for the racial slur. In the meantime, the post went viral and received more than 1,000 retweets and a great deal of backlash from Twitter users.
Apparently, no one could sleep after reading this… Memes were created, and many public figures responded to the derogatory tweet by expressing their disappointment.
I said I was going to sleep. But then this whole#YahooFinancesituation a la the navy happened. I'm wide awake.
— deray mckesson (@deray)January 6, 2017
Yahoo already gave up all our passwords --twice. Guess they figured there was nothing more to lose.#YahooFinance
— Casey Gerald (@CaseyGerald)January 6, 2017
