Why Software Developers Are Flocking to Smaller Businesses Over Big TechWhy there's been a growing trend of software developers joining smaller businesses and startups instead of big tech companies — and what SMBs can do to continue attracting and retaining top developer talent.
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Over the past few years, there has been a growing recognition of the vital role that small and medium-sized businesses (SMBs) and startups play in driving both innovation and economic growth. In the midst of the pandemic downturn, many new businesses were started, and the majority of them are online or digital in nature. So, as more and more businesses shifted to or started their operations online, the demand for skilled developers has only increased, makingsoftware developersever more critical to the success of SMBs and startups around the world.
Despite the shortage of talent in the industry, there has been a growing trend toward software developers joining SMBs and startups rather than the big tech logos that have traditionally been the most coveted. According to recentreports, the global demand for developers is outstripping supply, with the technology sector being particularly hard-hit. More and more companies are looking to build out their digital infrastructure and stay competitive in an increasingly online world, resulting in fierce competition among companies to attract top talent.
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Ditching the logos
While logo recognition may appeal to some, more and more software developers are choosing to join SMBs and startups over behemoths. One of the main drivers is the chance for developers to work on a wider range of projects and with a wider range of technologies, providing a more diverse andengaging experiencethan the narrow focus they may be tasked with at big tech companies. As small businesses increasingly invest in their digital infrastructure and operations, they have created a wealth of opportunities for developers looking to work with cutting-edge technologies and be a part of an exciting world of innovation and emerging applications and solutions.
Smaller businesses and startups also tend to offer greaterflexibility and work-life balance, with many companies embracing remote work and flexible schedules to draw and retain talent. This flexibility can be a significant factor in attracting developers who prioritize a healthy work-life balance and greater autonomy in their work. Last year, DigitalOceanresearchshowed that finding remote work was a top consideration for leaving existing jobs or taking new ones among developers.
Another key factor driving the trend towards SMBs is the chance for individual developers to have a greater impact on the business. In a smaller, leaner organization, developers often have a more direct line of communication with key stakeholders, allowing them to understand the business context of their work and make a tangible impact on the success and future of the business.
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The future needs of and for developers
Looking to the future, the demand for software developers in SMBs and startups is expected to increase. In DigitalOcean's latestCurrents report, which analyzes trends among digital small businesses, 51% of businesses who say they plan on hiring in the next year say they will be hiring for software development roles.
To stay competitive in attracting and retaining top talent, SMBs must take proactive steps. This includes offering competitive salaries and comprehensivebenefits packagesto attract skilled developers. Additionally, embracing flexible work arrangements and fostering an engaging and rewarding work environment can make a significant difference.
But it's not just perks and benefits that SMBs should be paying attention to. Developers want to be on the cutting edge of technology as well. Therefore, smaller digital businesses should also pay close attention to broader changes on the horizon that are likely going to impact them in the future.
For example, the rise ofartificial intelligence and machine learningis set to revolutionize many industries, creating new opportunities for innovative businesses and developers alike. Small businesses should be aware of these opportunities, as well as potential threats they may cause, so as not to be caught off guard in the future.
And on top of future tech, SMBs should be paying attention to their everyday infrastructure. Developers particularly crave simplicity, documentation and ease — that's why SMBs should pay close attention to their cloud and tech providers early on in the process to ensure an easy, scalable process in the future.
In this rapidly changing and difficult economic landscape, it is clear that software developers will continue to play a critical role in the success of digital SMBs and startups. But by embracing new technologies and creating engaging andrewarding work environments, SMBs can and are already competitively positioning themselves to draw the talent they need to scale and grow.
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