Wendy's Trolls McDonald's Over Its Fresh Beef AnnouncementWendy's has started a "beef" with McDonald's.
ByRose Leadem•
Opinions expressed by Entrepreneur contributors are their own.
McDonald's has proudly announced plans to begin using fresh, not frozen beef in its famous Quarter Pounder burgers, but the competition has been quick to strike back.
Wendy's, which has long boasted its "fresh, never frozen beef," is skeptical of McDonald's plans to roll out fresher meat by mid-2018. The former has taken to Twitter to launch a burger-centric war.
.@McDonaldsSo you'll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy's (@Wendys)March 30, 2017
People are impressed -- and amused -- by Wendy's newfound social media confidence.
@ameliardaviesOut here trying to melt these frozen fools
— Wendy's (@Wendys)March 30, 2017
@MrSaturnTweets@McDonaldsSomeone ordered a smackdown, and we Super Sized it
— Wendy's (@Wendys)March 30, 2017
The person running@Wendyssocial media:pic.twitter.com/jxqhgCkBwr
— Julia Lepidi (@JuliaRadio987)March 30, 2017
Wendy's has been showing its sassy side all year. In January, the fast-food chain debuted its new "tude on Twitter after responding to a customer who didn't believe Wendy's beef is never frozen. This prompted other people to troll the company in hopes of a sassy reply tweet, and Wendy's continued to fire back with witty remarks.
@dpeacock980Your dignity
— Wendy's (@Wendys)January 4, 2017
@ceophonoNo, your opinion is though.
— Wendy's (@Wendys)January 3, 2017
