To Better Help Businesses, Pinterest Unveils Improved Analytics PlatformThe photo-pinning social network is taking its analytics platform to the next level by offering new features in a prettier format.
ByWendy Frink•
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With its archaic feel and less-than-stellar analysis, anyone who usesPinterestAnalytics knows it's not necessarily the most useful or visually appealing tool.
But startingtoday旧金山初创公司正在一个alytics dashboard much more Pinterest-worthy.
Available free to all business accounts, companies -- big and small -- can now get a deeper dive in how well their pins are doing. While information such as impressions, clicks, and repins were already available, they weren't necessarily easily accessible. With this new layout, the dashboard is more intuitive allowing people to easily find this information. (Those familiar with Facebook insights will find the new layout easy to use.)
Related:Pinterest Gets Chatty, Launches Its First Private-Messaging Feature
Also, there are new metrics about the people engaging with your brand and their interests. For instance, businesses can now see what their audience is into – including what other businesses they are following. Plus,Pinterestwill offer up advice to companies on how to increase impressions, repins and clicks which can be used to tailor future pins. For example, after Lowe's learned their "create-your-own-colorful-doormat" Pin received over 200,000 repins, they introduced a DIY-focused marketing strategy.
If you haven't already, get your business accounthereand start drinking (in a Mason jar, of course) in all that knowledge.
