Tinder to Roll Out Verification Feature for Love-Hungry CelebritiesFollowing an uptick in celebrity usage, dating app Tinder has announced a verification feature not unlike Twitter's blue checkmarks.
ByGeoff Weiss•
Opinions expressed by Entrepreneur contributors are their own.
Lately, the matchmaking appTinderis seeing stars.
After reportedly experiencing a400 percent leap in usageby Olympians during the Sochi Games, Tinder's CEO, Sean Rad, announced a new verification feature -- à laTwitter的蓝色检查——celebrit的种植作物y users.
Bold-faced names including Jamie Kennedy, Lindsay Lohan and Ashton Kutcher have already stated their love for the app, according toThe Hollywood Reporter. However, they arefrequently snubbedby users who assume their accounts to be fake.
While Tinder grants access via users'Facebookaccounts, the new verification system will allow celebrities to enter the app "in a different way," said Rad.
Related:In Sochi, People Are Using Matchmaking App Tinder Like Crazy
Tinder's double opt-in system -- in which both parties must express interest in order to communicate -- is especially convenient for celebrities who might otherwise be bombarded by unwanted missives.
"It gives them the control to filter through the noise and communicate with people they want to know," noted the company's chief marketing officer, Justin Mateen.
Tinder was launched in 2012 and is owned by IAC/InterActiveCorp, the same company that also owns other online dating platforms like Match.com, OkCupid and the European MeeticGroup.
After syncing with a users' Facebook profile to source key information, the app suggests potential matches based on geographic proximity, similar interests and common friends. Users swipe "right" on profiles they're interested in and "left" on those they're not.
据报道,应用促进了1000万场比赛every day.
