The New OrderSnapfinger's location-based menu app gives independent restaurants a seat at the table with national chains.

Most restaurants are so focused on serving food that their digital marketing efforts end up half-baked. Even an eclectic eatery like Asqew Grill--a five-location chain in the San Francisco Bay Area--can struggle to get the word out via online and mobile marketing.

So Asqew is among a growing number of businesses turning toSnapfinger, a combined desktop and mobile solution that helps consumers identify nearby restaurants and order takeout meals via each location's interactive menu.