The Internet Is a Liar, and Not Everyone Can Become an InfluencerJosh 'The Fat Jewish' Ostrovsky and David 'DOC' Oliver Cohen, co-founders of BABE Wine, discuss how they grew popular Twitter and Instagram accounts into a million-dollar wine empire.

ByDavid Meltzer•Feb 11, 2020

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On this episode ofThe Playbook, Josh "The Fat Jewish" Ostrovsky and David "DOC" Oliver Cohen, co-founders of BABE Wine, share their thoughts on:

How talking with their audience inspired the pair to create BABE Wine, despite not being "wine guys" [2:01]
Why social media conversation is more valuable than any made-up metrics and KPIs [9:43]
Why people feel more connected to internet personalities and how people like Kylie Jenner leverage those feelings to generate sales [14:14]
互联网是一个巨大的,巨大的骗子和不ybody can be an influencer [23:52]

David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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