Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a MakeoverFacebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
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Load up your Slingshot: Facebook isn't ready to quit the evaporating messaging game just yet.
The social-media network is once again taking a shot at Snapchat, this time with another stab at its struggling Slingshot app, the new and improved Slingshot 2.0 (free, available foriOSandAndroid). Let's hope it doesn't face plant likePoke, Facebook's first and failed foray into the ephemeral mobile messaging market.
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Slingshot,reportedlyone of Mark Zuckerberg's pet projects, initially launched back in June to mostly lukewarm reviews. Users' biggest gripe: Before they could see an incoming message, they had no choice but to send a photo or video reply first. They complained about the clunky, "Reply-to-unlock" time suck so much that Facebook nixed the Snapchat-differentiating feature just two months after the app debuted.
The original vision for Slingshot, according to Facebook'sblog postannouncing this week's app update, was to "create a place where you could share real, raw moments with your friends." This time around, now that Silicon Valley's "Big Blue" went back to the drawing board "与一个巨大的橡皮擦," the app's aim is to let people share life's moments in a simple yet enjoyable way. ThinkSnapchat Storiesand you get the picture.
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Notable updates include tighter control over your following, full-screen photo and Vine-like video loop sharing ("slinging") in two taps, five new Instagram-ish photo filters, the Snapchatty ability to draw on pictures and more.
Will all the new bells and whistles be enough to sling frustrated users back to Slingshot and away from Snapchat? We're not sure, especially because Facebook hasn't put anything original or particularly innovative forward in this re-release. Maybe: Only time will tell.
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