Roost: A One-Stop Social Media ShopThis new social media tool can help businesses create time-saving online marketing campaigns

As you might have noticed by now, keeping up withsocial mediacan be a serious time suck. Between Facebook, Twitter and whatever the social media flavor of the month is, there is a seemingly endless number of networking circles you can use to connect with customers. And with multiple markets and multiple moments to connect during an average day, companies must continually deliver a fresh, dynamic stream of communication.

"No business should be as successful at this stuff as a small, local business," says Alex Chang, founder and CEO of San Francisco-basedRoost, which developed an aggregation tool that helps small businesses tackle the big job. "Those businesses, or any in which the bulk of business comes from referrals within a local network, have the most to gain from word of mouth."