Report: Google Is Building a 'Smart' Mobile-Messaging App to Rival Facebook MessengerThe service will reportedly enable people to text each other and use chatbots to search, yes, you guessed it, Google.

ByKim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Bloomua / Shutterstock

Google has a new, "smart" messaging app in the works, theThe Wall Street Journalreports. The artificial intelligence-enhanced service could help the search giant better compete against Facebook's popular WhatsApp and Messenger offerings.

The coming app would enable users to text one another or a chatbot, people familiar with the plan told theJournal. Chatbots are computer programs that scour the Internet and other resources to find and retrieve answers to questions.

Within the app, users will reportedly have the ability to text questions to, you guessed it, Google. That way, they won't have to leave the messaging app to search the discovery juggernaut for information they're looking for. The strategy is twofold. First, it could potentially give Google a much-needed foothold in the messaging game and, second, it could help preserve its stronghold as the web's top search option.

Related:11 Things You Might Not Know About Google

Exactly what Google's rumored messaging app will be called and when it will be available is not yet known. Google declined to comment.

It will be interesting to see whether the masses take to the "smart" service better than they did to Google Hangouts, Google Messenger and Google+. The company's earlier attempts to break into the globally booming instant messaging market haven't enjoyed the same widespread adoption as Facebook'sever more robustcontributions to the arena have, nor the popularity of China's Tencent Holdings'WeChat.

Google's latest attempt to put some skin in the messaging game is reportedly being headed up by veteran Googler Nick Fox, the company's vice president of product management. Fox and his team have been developing the app for at least a year, sources close to the matter told theJournal.

Related:Google and Ford Reportedly Teaming Up to Build Self-Driving Cars

Wavy Line
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist atLos Angeles CityBeat,a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to theLos Angeles Times. She has also written forGovernment Technologymagazine,LA Yogamagazine, theLowell Sunnewspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at@Lashandrow. You can also follow her on Facebookhere.

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Marketing

How ChatGPT Is Changing Digital Marketing (for Better or Worse)

The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.

Business News

Mark Zuckerberg's Net Worth Soars to $113 Billion after Meta Stock Surges — Making Him the 9th Richest Person in the World

Mark Zuckerberg experienced a remarkable boost in his wealth, with gains of up to $9 billion, after Meta's stock surged by 9% following a robust second-quarter earnings report.

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Devices

Get an Extra Discount on a Tiny Camera, Just $60.99

This camera may be little, but there's a ton you can do with it.

Real Estate

How to Utilize Exclusive Rights and Use Clauses in Commercial Real Estate

From use clauses to tenant-landlord agreements, knowing your rights in commercial real estate is vital.