QA: Tony Hawk on Taking His Business to the Next LevelSkateboard icon Tony Hawk carves out some time to talk Twitter, Shred and his new business book.
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| Tony Hawk Photo(C) Getty Images/Jordan Strauss |
The last time we talked withTony Hawk, CEO and "chief trick-rider" of Tony Hawk Inc., he was nervous about the release ofTony Hawk: Ride, a video game that debuted an expensive skateboard-shaped controller. Just a year later, he's rolling out a sequel,Tony Hawk: Shred, and a business book,How Did I Get Here? The Ascent of an Unlikely CEO. We caught up with Hawk at Activision Studios in Santa Monica, Calif., and in betweenShredtest runs, he told us about what's next, and how social media has made his business bigger, better and, somehow, even cooler.
你是“怕得要死”。
Well, it was uncharted territory. Some people really panned Ride, and others enjoyed it, but we noticed the younger Wii crowd enjoyed it the most, so withShred, we're giving the kids what they want. The controls are much tighter, the stunts and levels are more massive, and we added snowboarding because my vision was to have a board control that could be used for different sports.
