People and Brands Share Ideas for Crayola's New Crayon ColorCrayola is saying goodbye to 'dandelion.'

ByRose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Crayola
Iconic crayon color, Dandelion.

Bye-bye, dandelion yellow. On March 31, which Crayola declared "National Crayon Day," the company announced plans to remove the color "dandelion" from its 24-pack and replace it with a new, yet-to-be-announced crayon from "the blue family."

This is the first time Crayola has retired a color from its 24-count pack of crayons. But before you get disappointed, the company wants your help. Crayola has invited fans to help name the new blue color, which will debut in May.

Using the hashtag#NewCrayonColors, people are engaging in the new color promotion -- but not all are doing so in the way Crayola intended. Most are suggesting colors that aren't blue. Some other brands are even trying to squeeze some attention out of the crayon company's campaign.

Check out some of the out-there and creative ideas shared on Twitter so far:

Wavy Line
Rose Leadem is a freelance writer for Entrepreneur.com.

Editor's Pick

Related Topics

Business Solutions

Learn to Program an AI Chatbot for Your Business in This $30 Course

Get back-to-school savings on this AI coding course.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Data & Recovery

Get 1TB of Cloud Storage for Life for $119.97 With This Back-to-School Sale

This 1TB Cloud Storage Solution Is Only $119.97 for Back to School

Growing a Business

We're Now Finding Out The Damaging Results of The Mandated Return to Office — And It's Worse Than We Thought.

Companies knew the mandated return to the office would cause some attrition, however, they were not prepared for the serious problems that would present.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.