New Look: LinkedIn Redesigns iPhone, Android AppsThe professional networking giant updated its mobile apps to feature interaction and expand its global reach.

ByJason Fell

Opinions expressed by Entrepreneur contributors are their own.

LinkedIn

If you're constantly checking or updating your company'sLinkedInpage over a mobile phone, the professional networking site has some good news for you today. LinkedIn has redesigned itsappsfor iPhone and Android phones with the goal of giving them a more engaging stream and more personalization features.

"We want to make it easier for our members to quickly discover and engage with the rich professional insights being shared across LinkedIn to help them make smarter decisions from wherever they may be working," said Tomer Cohen, LinkedIn's mobile product lead, in ablog post announcing the redesign.

Here are the three areas where users should see significant changes:

Related:What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

1. A more interactive content stream.
With the redesign, LinkedIn says it will surface the most relevant and timely insights into users' streams. Meaning, content streams will feature updates tailored to users' interests and connections, news and original posts fromLinkedIn's Influencerssuch as President Barack Obama and business titan Richard Branson. Liking and commenting features have been built directly into the stream.

2. Updated navigation.
Now, all users have to do is swipe a finger to navigate away from LinkedIn's main homepage. Simply slide the homepage screen to the right to access options such as your private messages, connection invitations, calendars and groups you belong to.

3. More emphasis on international users.
LinkedIn says more than 60 percent of its members are located outside the U.S. In response, the network has expanded its language capabilities, adding Dutch and Norwegian for iPhone, and Turkish, Dutch and Norwegian for Android. This brings the total count to 15 available languages for both apps, LinkedIn says.

Related:The 10 Most Overused Buzzwords on LinkedIn

LinkedIn will alsostart adding advertisementsin the form of sponsored content in the stream of these new smartphone apps, according to TechCrunch.

sm之外artphone apps, LinkedIn has made a number of changes in recent weeks. Last week, it spent $90 millionto acquire Pulse, a well-regarded news reader with 30 million users. In February, itimproved its LinkedIn Jobs service, making it easier for job searchers to find specific positions in specific areas. Last fall, LinkedIn rolled out a majorredesign for Company Pages.

LinkedIn's redesigned apps are available for freefor iPhoneas well asAndroid-poweredsmartphones.

Related:10 Mistakes Your Business Might Be Making on LinkedIn

What do you think of LinkedIn's new smartphone apps?Let us know in the comments below.

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Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing theEntrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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