My Smartphone Sent MeHow savvy businesses are finding customers on Foursquare, Twitter and Meetup
By格温莫兰•
Opinions expressed by Entrepreneur contributors are their own.
When someone walks in toThe Coffee Groundzin Houston and demands a free coffee because they are "mayor," general manager J.R. Cohen asks to see the person's cell phone. If that makes any sense to you, you're probably familiar with the urban social media phenomenon foursquare.com.
Foursquareis best described as a mashup of Facebook, Twitter and real-life meet-ups. Users can "check in" from their locations and also see where other Foursquare contacts are lurking. The person who checks in the most from a particular spot is named "mayor" of that spot. "We have people challenging each other all the time to be mayor of Coffee Groundz," Cohen says. "We've definitely seen an increase in business, and offering something free to the mayor has become a great game."
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